Why Microsoft Ads Matter in 2025: Diversify Beyond Google

Introduction: Why Stick to Just Google?

Google Ads has long dominated the digital advertising world—but that doesn’t mean it’s the only platform worth your time (or money). With increasing competition, rising CPCs, and shrinking margins, marketers in 2025 are looking beyond Google to get better returns.

Enter: Microsoft Ads or formally known as Bing Ads

Whether you're interested in Bing advertising, LinkedIn targeting, ads in Outlook, or even ads for Xbox, Microsoft's ecosystem is more powerful than you might think. With a lower cost-per-click, strong B2B capabilities, and unique audience data, it's no surprise that savvy marketers are turning to Microsoft’s growing ad platforms.

The Microsoft Ads Ecosystem: It’s Bigger Than You Think

Bing Ads: Not Just an Afterthought

Don’t sleep on Bing Ads. With Microsoft Bing’s market share reaching nearly 30% in regions like the U.S. and parts of Europe, Bing search advertising is a valuable channel—especially for advertisers looking to diversify and reduce Google dependency.

• Bing ads platform supports search, shopping, and video formats.

• You can advertise on Bing with lower CPCs and competitive ROAS.

• Tools like Microsoft Ads Promo or Bing Ads Promo often offer free ad credits for new accounts.

Microsoft Ad Campaign Types

Whether you're running Microsoft PPC ads, display ads, or video ads, Microsoft Ads offers flexible campaign structures that support:

• Bing shopping ads

• Bing video ads

• Microsoft advertising display ads

• Microsoft Ads LinkedIn targeting (a unique B2B advantage)

Microsoft + LinkedIn = B2B Targeting Powerhouse

Microsoft owns LinkedIn—and that means Microsoft advertising LinkedIn integration gives advertisers targeting options Google can’t match.

Use LinkedIn targeting Microsoft Ads to segment audiences by:

• Job title

• Industry

• Company size

• Seniority

This feature is golden for B2B lead gen.

Where Else Can You Advertise? Hidden Microsoft Channels

1. Xbox Advertising

Yes, you can even advertise on Xbox! This channel allows you to target younger, tech-savvy users through native and video placements within the gaming ecosystem.

2. Outlook Mail Ads

Ever seen those subtle ads in Outlook or ads in the Outlook app? These native placements reach professionals in their inboxes, a great opportunity for direct response and retargeting campaigns.

Getting Started: Setting Up Bing Ads

If you’re new to Microsoft Ads, here’s a quick roadmap for setting up Bing Ads:

1. Create a Microsoft Ads account on ads.bing.com.

2. Set your campaign goals (search, shopping, display) & apply accurate UET (conversion tracking pixel)

3. Choose keywords (with tools like Keyword Planner).

4. Import campaigns from Google or build fresh.

5. Monitor with Microsoft Ads Campaign Types dashboard.

Pro Tip: Work with a Microsoft marketing agency for faster optimization and results.

Conclusion: Future-Proof Your Ad Strategy

If you're relying only on Google Ads, you’re missing out. Platforms like Microsoft Ads offer unique access to high-intent users through Bing search advertising, LinkedIn targeting, and innovative formats like ads in Outlook mail and ads for Xbox.

By leveraging Microsoft Bing advertising, you can build a more diversified, cost-effective advertising strategy—and stand out in a crowded marketplace.

Need Help Running Microsoft Ads?

As a specialist Microsoft advertising agency, we help brands unlock the full power of the Bing ad network. Whether you want to launch your first Microsoft Ads campaign, optimize your Bing ads campaign, or integrate with LinkedIn targeting, we’re here to help.

Are you ready to expand your reach ?