How to Advertise on Yahoo Taiwan and Yahoo Japan Ads: The Complete How-To Guide

Why Yahoo Still Matters in Japan & Taiwan

Even though Google dominates many markets, Yahoo platforms in Japan and Taiwan retain meaningful reach, strong user behavior patterns, and unique ad inventory. See google ads alternatives.

In Japan, Yahoo Japan (operated by LY Corporation) remains one of the country’s largest web portals and search engines, offering both search and display ads across its extensive network.

In Taiwan, Yahoo! Kimo (often called Yahoo Taiwan) continues to be a recognized online portal, especially among older demographics and users who prefer local content.

For companies expanding into APAC markets, these platforms let you diversify away from Google Ads and capture audiences with distinct browsing behaviors and intent.

Yahoo Japan Ads – Overview & How-To

1. What Is Yahoo Japan Ads?

Yahoo Japan Ads is the advertising platform operated by LY Corporation for Yahoo! JAPAN and its partner sites. It includes:

• Search Ads: Text ads appearing in Yahoo! Japan search results.

• Display Ads: Banner, native, and video ads shown across Yahoo Japan’s network.

• Shopping Ads: Ads promoting products in Yahoo Shopping and partner e-commerce listings.

2. How to Set Up a Yahoo Japan Ads Account

1. Go to Yahoo Japan Ads and select “Create an Account.”

2. Choose your ad type (Search or Display) and fill in business details.

3. Submit your application for review.

4. Once approved, log in to the Campaign Management Tool.

5. Add a payment method.

6. Create your campaign, set budget and targeting, upload creatives, and launch.

7. Do not have a business registration in Japan ? check this blog out How to open a Yahoo Japan ads account without a business registration

3. Targeting & Ad Formats

• Search Ads: Use keywords with match types and bid settings; target by prefecture or city.

• Display Ads: Choose from banners, video, or responsive formats.

• Audience Targeting: Segment by age, gender, device, or interest.

• Placement: Ads can appear on Yahoo Japan properties and partner sites.

4. Tips for Yahoo Japan Campaigns

• Localize your landing pages and creatives in Japanese.

• Follow Yahoo’s editorial guidelines carefully to avoid rejections.

• Set up conversion tracking early.

• Start with a small test budget to gauge CPC and conversion rates.

Yahoo Taiwan Ads – Overview & How-To

1. What Is Yahoo Taiwan Ads?

Yahoo Taiwan, also known as Yahoo! Kimo, offers advertising solutions through search listings, display ads, and e-commerce promotion tools. While Google leads in Taiwan’s search share, Yahoo remains a valuable portal for news, shopping, and lifestyle content.

2. How to Set Up Yahoo Taiwan Ads

1. Visit Yahoo Taiwan Ads’ business page and register.

2. Provide your company details and preferred ad type.

3. Select your campaign format — Search, Display, or Native Ads.

4. Choose targeting options and upload creatives.

5. Review and submit your campaign for approval.

6. Once approved, monitor performance and optimize.

3. Targeting & Ad Formats

• Search Ads: Run keyword-based ads across Yahoo Taiwan’s portal and Bing-powered search results.

• Display & Native Ads: Use banners and native placements across Yahoo Taiwan’s ecosystem.

• Store Ads: If you sell through Yahoo Shopping Taiwan, use store-owner ad options to promote products.

• Targeting: Filter by demographics, interests, and device usage (mobile vs desktop).

4. Tips for Yahoo Taiwan Campaigns

• Use Traditional Chinese for ads and landing pages.

• Display local contact details and currency (NT$) for trust.

• Yahoo Taiwan can have lower CPC due to less competition than Google.

• Start small, test, and scale campaigns that convert.

Step-by-Step Checklist for Launch

Yahoo Japan Ads

1. Create an advertiser account.

2. Localize your landing page.

3. Choose campaign type (Search or Display).

4. Set your budget and bid strategy.

5. Define keywords, targeting, and placements.

6. Upload ad creatives.

7. Set up conversion tracking.

8. Submit for approval.

9. Launch and monitor key metrics.

10. Scale what performs best.

Yahoo Taiwan Ads

1. Register through Yahoo Taiwan’s ad portal.

2. Select ad type (Search, Display, Native).

3. Localize landing pages and creatives.

4. Define audience targeting.

5. Upload creatives per spec.

6. Submit for review.

7. Monitor CPC, CTR, and conversions.

8. Optimize for performance and cost efficiency.

Frequently Asked Questions (FAQ)

1. Can I run Yahoo Ads in Japan and Taiwan without a local business license?
Yes, foreign advertisers can advertise on both Yahoo Japan and Yahoo Taiwan through authorized resellers or local agency partners. However, localized landing pages and compliance with local ad policies are required.

2. Do Yahoo Japan Ads and Yahoo Taiwan Ads share the same platform?
No. Yahoo Japan Ads operates under LY Corporation with its own system and dashboard, while Yahoo Taiwan Ads uses a different infrastructure often tied to Microsoft Advertising and local Yahoo portals.

3. What languages should I use for ads?
Japanese for Yahoo Japan and Traditional Chinese for Yahoo Taiwan. Localized content performs significantly better and improves ad approval rates.

4. Is Yahoo Taiwan still relevant if most people use Google?
Yes. Yahoo Taiwan retains a loyal user base through its portal and shopping ecosystem, making it valuable for display and native campaigns targeting specific demographics.

5. How do Yahoo Ads costs compare to Google Ads?
Yahoo Japan’s CPCs are typically similar or slightly lower than Google’s for competitive keywords. In Taiwan, Yahoo Ads often cost less than Google Ads, especially in niche categories.

6. Can I manage both Yahoo Japan and Yahoo Taiwan Ads from one account?
No, they require separate accounts or agency partners. Each region has distinct login systems, billing, and management tools.

7. How long does it take to get ads approved?
Usually within a few business days, provided your ads comply with local guidelines and are properly localized.

Conclusion: Why Yahoo Ads Still Matter

Using Yahoo Japan Ads and Yahoo Taiwan Ads allows you to diversify your paid marketing in Asia beyond Google. In Japan, Yahoo remains a dominant force in search and display. In Taiwan, it serves as a valuable complement, especially for native and display campaigns targeting specific demographics.

For global brands and agencies like DDS Media Services, mastering these platforms not only extends reach but also signals expertise in alternative search ecosystems. The strategy is simple: localize, test, measure, and scale.

Yahoo may not dominate headlines, but in Japan and Taiwan, it still dominates attention.

Are you ready to expand your reach ?